THE MIRROR
WORKSHOP
Profiling art to buyers & collectors.
In four sessions we will cover:
01.
The Art & The Collector Profile
Identifying who your art appeals to based on its style, aesthetic and genre and building the buyer & collector profile around that match.
02.
The Presence Audit
Assessing your social media, website and in-person presentation to ensure they attract and speak to your profiled buyer & collector.
03.
The Business Model
A panoramic look at your business commerce locations, pricing and structure, aligned to your buyer & collector demographic.
04.
The Reach, Relationships & Sales
Building the marketing strategies, the relationship approach and the sales process to work with your buyers & collectors.
You can do this workshop individually or as part of a small group. Both with the same four sessions and the same outcome of a complete collector strategy built around your specific art and practice.
INDIVIDUAL
$799
✓ Only you
✓ Four sessions
✓ 90 minutes each session
Exclusive focus around your specific art, your specific collector and your specific practice.
GROUP
$299 per person
✓ 5 to 7 participants
✓ Four sessions
✓ 90 minutes each session
A small group of art professionals each leaving with their own individual collector strategy.
Fill out the form and choose your workshop format to get booked in the next round of THE MIRROR workshop:
A serious problem...
The problem in selling art is not knowing who to sell it to. Without knowing your collector, revenue stays inconsistent and the business feels hard to run.
9 out of 10 artists, galleries and dealers are not generating sustainable revenue from their art, because they don't know who their collector is or how to find them. 93% of businesses that know their collector exceed their revenue goals. Knowing your collector makes a 760% difference in revenue.
The art market focuses on the art and rarely on the collector, leaving an industry full of exceptional work and a world full of people who would collect it if only someone knew how to reach them.
Let's change that by starting with you.
About Sarah Lörenk
15
YEARS OF PROFESSIONAL EXPERIENCE (since 2011)
$10.2M
TOTAL CAREER SALES GENERATED
35+
EXHIBITS & PROJECTS
157
CONSULTING FINE ART CLIENTS
*All figures are reviewed and updated at the close of each year. Last updated 2025.
Testimonials
